The quality of the search in the Runet – 2011
the Company "Ashmanov and Partners" has published the final report "the Quality of the search in Runet" (PDF, 62 pages), based on the results of the analytical service AnalyzeThis.ru. According to the developers, today AnalyzeThis is the only independent test of the quality of the search in Runet.
Perhaps the most interesting in this report is to compare the search quality of Yandex and Google. Many users subjectively trying to decide which of these two search engines looking for "better". On the website AnalyzeThis work 23 quality analyzer the search analyzer integral to the overall quality of the search, so that this service allows to objectively answer this question.
A detailed description of the operation of analyzers can be found in the report itself, as well as on Ashmanov.
Over the past year in the search market, there have been several important events. In perwych, ceased to exist independent of the search engine "Rambler" and "SIC", these sites went on the search for "Yandex", so many charts, indicators "Rambler" and "Apples" in the second half of the year coincide with the indicators of "Yandex". In turn, Google is stepping up its position due to the growing popularity of Google Chrome is the only browser in the global Internet, which has increased its market share in 2011. Some experts believe that it is due to Chrome from January to October 2011 acquired by Google and "Yandex" has lost about 3.5% of search traffic you'll ever need.
Google and Yandex give almost identical quality for navigational queries and informational queries, as hints of resistance to the typos, the level of SEO-pressing, the amount of spam and level of ads, as well as on the level updates.
Google ahead in quality citation search, the search quality of homonyms, searching for the winged words, the relevance of information in search results and speed of indexing new pages in Runet, according to the degree of similarity of extradition requests-synonyms and the number of porn sites in search results.
In turn, "Yandex beats Google to the completeness of the index, the search for thematic queries, and — very much — as a regional search.
An interesting situation has developed with a marker for the presence of the original sources of information in search results. By this measure, Google has made significant progress and at the end of the year is very close to "Yandex".
Article based on information from habrahabr.ru
Perhaps the most interesting in this report is to compare the search quality of Yandex and Google. Many users subjectively trying to decide which of these two search engines looking for "better". On the website AnalyzeThis work 23 quality analyzer the search analyzer integral to the overall quality of the search, so that this service allows to objectively answer this question.
A detailed description of the operation of analyzers can be found in the report itself, as well as on Ashmanov.
Over the past year in the search market, there have been several important events. In perwych, ceased to exist independent of the search engine "Rambler" and "SIC", these sites went on the search for "Yandex", so many charts, indicators "Rambler" and "Apples" in the second half of the year coincide with the indicators of "Yandex". In turn, Google is stepping up its position due to the growing popularity of Google Chrome is the only browser in the global Internet, which has increased its market share in 2011. Some experts believe that it is due to Chrome from January to October 2011 acquired by Google and "Yandex" has lost about 3.5% of search traffic you'll ever need.
Google and Yandex give almost identical quality for navigational queries and informational queries, as hints of resistance to the typos, the level of SEO-pressing, the amount of spam and level of ads, as well as on the level updates.
Google ahead in quality citation search, the search quality of homonyms, searching for the winged words, the relevance of information in search results and speed of indexing new pages in Runet, according to the degree of similarity of extradition requests-synonyms and the number of porn sites in search results.
In turn, "Yandex beats Google to the completeness of the index, the search for thematic queries, and — very much — as a regional search.
An interesting situation has developed with a marker for the presence of the original sources of information in search results. By this measure, Google has made significant progress and at the end of the year is very close to "Yandex".
the corresponding graph high positions in those search engines that more accurately track the original.
We have to admit that the quality of the treatment of this highly important parameter is unsatisfactory in all search engines. Search engines still can't "understand" where the original text and where the reprint, which often leads to the fact that the site with the copied articles is in results is much higher than the website with the original.
In Runet relative leadership, by definition, the originals until the end of the year was taken by "Yandex"; however, the proportion of "successes" do not exceed 50 percent. Almost all other search engines for this indicator, unfortunately, and does show a negative trend. Note that "Yandex" in November and December passed the position — perhaps this is due to the fact that during the year the set of tokens in the parser is almost unchanged, and the required originals became more and more "old".
The exception is Google, which since October consistently improves the search quality for this parameter. (In early 2012 ahead of Google "Yandex", bringing the quality of the originals to 60%).
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