Sales experience in the App Store and the first $12500
Tell about your personal experience of release of an iPhone app Pocket Lists, whose sales for the first two and a half months was $12500 USD. Application category: Productivity.
The app developed by a team of two people. I hope my experience will help you navigate the indie developers who plan to produce your own application and do not have large financial resources to the promotion of applications in AppStore tops.
the
the Application was released on 1 December 2011. They say that December and the Christmas week is the best time to release apps and what new apps easier to go to the top. It's probably possible to navigate, if together with the planned release of a massive advertising campaign, but in our case it was not.
Immediately after the appearance of this was a great app lost among the others. New applications Productivity category was not visible even on the first screen when you sort by release date (update). Neither Featured, nor even in the tops of the app did not appear. Sales in the first days was about $ 10 a day.
With a little help short-term reduction in the cost of the app to zero (the app can be downloaded for free for one day). One day there were about 10 thousand of downloads, the app has climbed a bit in the tops, and then within a couple of days of sales held at around $ 100 a day. However, two days later, sales returned to 10 dollars a day.
The announcement of the app on habré "I PR" (http://habrahabr.ru/blogs/i_am_advertising/134204/) did not affect the sales of the application.
Distribution of press releases about the app in Russian and English, which I ordered "Ivan PR", paid off in Russian. but outside of the Runet had no effect.
Future prospects sales of the application by the end of the month was foggy... Not disappointing, but certainly not as we would like. It is obvious that the way to the tops it was necessary that the application wrote a big blog ficoll Apple. But how fast will this happen and what efforts was unclear.
Almost all the major publications that write reviews of applications provide on their websites the opportunity to recommend the application for writing a review. I sent requests to many such publications in the hope that after all our product stands out from the crowd. A small effect was: the app was written on appadvice.com and 148apps.com. Obvious remained just that you need to be patient and to continue pushing the application.
the
The situation changed when we released an update (version 1.1), which changed the screenshots in the description of the app and implemented new features — notifications for jobs by location (the reminder is triggered on arrival home, at work, travelling to another city, etc.). Apple introduced the API for this functionality only in iOS 5, and apparently, so was deemed our application worthy of attention and added a section of New & Noteworthy Russian and (Hooray!) American AppStore. In the sales chart above shows how it is immediately reflected in sales in one day profit from the application amounted to as much as 1251 a dollar!
However, sales quickly began to fall. When the application was moved from New & Noteworthy in What's Hot (also in Russian and American AppStore), sales decreased in 2-3 times.
Experience Pocket Lists with similar positions in the tops of the external environment (outside the AppStore) is an American AppStore provides approximately 10 to 15 times more sales than Russian. Not very accurate, but the procedure for this.
Total sales by country for the first two and a half months:
the
the Sales and position in Top Paid in Russian..
To promote in the Russian this was a great recommend to many famous iphones.ru. After the publication of destory about the app Pocket Lists app has risen to 5 in General, the Russian top and stayed there for about 2 days. The cost of the application at the time of publication, destory had set a minimum of $0.99 and the total sales for the week amounted to around $1100 (1500 free downloads).
I also recommend to order a review of the app on planetiphone.ru. The reviews they do for money, and in the case of the Pocket Lists review paid for itself.
Paid surveys at other sites has not brought the desired effect.
the
The total profit in the us. amounted to three times more than in Russia, although efforts to promote the application there was minimal (only applied to related in different editions). The bulk of the sales in the us. was at a time when the app was New & Noteworthy.

the Sales and position in the Top Paid in the us..
the
Well, in the end a modest link to the app in.: itunes.apple.com/ru/app/pocket-lists/id482537116?ls=1&mt=8
Price: $1.99
Article based on information from habrahabr.ru
The app developed by a team of two people. I hope my experience will help you navigate the indie developers who plan to produce your own application and do not have large financial resources to the promotion of applications in AppStore tops.
the
the First month after the release
the Application was released on 1 December 2011. They say that December and the Christmas week is the best time to release apps and what new apps easier to go to the top. It's probably possible to navigate, if together with the planned release of a massive advertising campaign, but in our case it was not.
Immediately after the appearance of this was a great app lost among the others. New applications Productivity category was not visible even on the first screen when you sort by release date (update). Neither Featured, nor even in the tops of the app did not appear. Sales in the first days was about $ 10 a day.
With a little help short-term reduction in the cost of the app to zero (the app can be downloaded for free for one day). One day there were about 10 thousand of downloads, the app has climbed a bit in the tops, and then within a couple of days of sales held at around $ 100 a day. However, two days later, sales returned to 10 dollars a day.
The announcement of the app on habré "I PR" (http://habrahabr.ru/blogs/i_am_advertising/134204/) did not affect the sales of the application.
Distribution of press releases about the app in Russian and English, which I ordered "Ivan PR", paid off in Russian. but outside of the Runet had no effect.
Future prospects sales of the application by the end of the month was foggy... Not disappointing, but certainly not as we would like. It is obvious that the way to the tops it was necessary that the application wrote a big blog ficoll Apple. But how fast will this happen and what efforts was unclear.
Almost all the major publications that write reviews of applications provide on their websites the opportunity to recommend the application for writing a review. I sent requests to many such publications in the hope that after all our product stands out from the crowd. A small effect was: the app was written on appadvice.com and 148apps.com. Obvious remained just that you need to be patient and to continue pushing the application.
the
and then
The situation changed when we released an update (version 1.1), which changed the screenshots in the description of the app and implemented new features — notifications for jobs by location (the reminder is triggered on arrival home, at work, travelling to another city, etc.). Apple introduced the API for this functionality only in iOS 5, and apparently, so was deemed our application worthy of attention and added a section of New & Noteworthy Russian and (Hooray!) American AppStore. In the sales chart above shows how it is immediately reflected in sales in one day profit from the application amounted to as much as 1251 a dollar!
However, sales quickly began to fall. When the application was moved from New & Noteworthy in What's Hot (also in Russian and American AppStore), sales decreased in 2-3 times.
Experience Pocket Lists with similar positions in the tops of the external environment (outside the AppStore) is an American AppStore provides approximately 10 to 15 times more sales than Russian. Not very accurate, but the procedure for this.
Total sales by country for the first two and a half months:
the
Russian.
the Sales and position in Top Paid in Russian..
To promote in the Russian this was a great recommend to many famous iphones.ru. After the publication of destory about the app Pocket Lists app has risen to 5 in General, the Russian top and stayed there for about 2 days. The cost of the application at the time of publication, destory had set a minimum of $0.99 and the total sales for the week amounted to around $1100 (1500 free downloads).
I also recommend to order a review of the app on planetiphone.ru. The reviews they do for money, and in the case of the Pocket Lists review paid for itself.
Paid surveys at other sites has not brought the desired effect.
the
American.
The total profit in the us. amounted to three times more than in Russia, although efforts to promote the application there was minimal (only applied to related in different editions). The bulk of the sales in the us. was at a time when the app was New & Noteworthy.
the Sales and position in the Top Paid in the us..
the
Some tips for developers
-
the
- Prepare for the fact that the promotion process is the "ping-pong": the rise after the article or review, fall, rise-fall, rise-fall... the
- Focus on the us AppStore, and the rest will flow by itself. the
- Application this was a great as herring in a barrel. Do not think that your unique app great app waiting with open arms. the
- "progress to the top, and then tumble down the" runs for a maximum of a few days. the
- If you and your friends not using the application, it is unlikely that it will go great app in General. the
- * do Not inflate the price of the application, and focus on the mass. the
- not Enough to do good, to do something extraordinary. This is the format AppStore. the
- please Be patient, the first million is always the hardest.
Well, in the end a modest link to the app in.: itunes.apple.com/ru/app/pocket-lists/id482537116?ls=1&mt=8
Price: $1.99
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