How to know the effectiveness of the page in the App Store or Google Play?

Hello! We SplitMetrics and I want to tell you about the service to test visual elements and Copywrite pages mobile apps in app stores. We ran through the tests for more than 1 million users and began to understand what elements on the pages are important and which tiles to work...

Our story began with the fact that Apple sent a request for Promotional Art Work for fitering our application. We could not choose the option that would suit everyone and would result in the maximum number of races. Hours of discussion led to the fact that we filled a kompromisny option, not realizing how it will be effective. Picarena gave us a good number of installations, but we felt not the maximum. The answer came by itself: our page in the App Store just failed to “sell” the app. Having studied the market, we realized that no one is willing to help us and to give the finished service for pre-testing different versions of pages in the App Store or Google Play. Then we decided to do such a service for ourselves and all who likes to consider the conversion.



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Why carry out a/b tests on App Store and Google Play?


In web a/b testing there is little surprise anyone. Any self-respecting website is testing variants of landing pages, forms and so on. With mobile applications is much more complicated to replace any graphic element on the page, you need to upload the build and about 7 days to wait for approval from the team the App Store. SplitMetrics simplifies the process and allows you to test the design elements and copyright without having to pour them directly into the App Store and check in combat.

Teams of mobile developers always have lots of ideas of how to look like the pages in the App Store: what could be icons, screenshots, descriptions, and other elements. Each of these elements affects the conversion, which depends on how well able to tell and show why we need the product and what it represents. The conversion increase will raise the app in the search results App Store and Google Play, will help significantly reduce traffic costs and increase the amount of organic traffic.



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What can you test?


It is now possible to conduct experiments with the pages application for iPhone, iPad and Android. You can check how it affect the conversion of the following elements:
the
    the
  • icon product
    • the
  • versions of the screenshots or the order
    • the
  • description of your application
    • the
  • title
    • the
  • rate the app
    • the
  • video preview
    • the
  • the application rating and number of reviews
    • the
  • the presence or absence of the label in-game purchases (Offers in-app purchases)
    • the
  • the need to do the translation to local language
    • the
  • integration with the Apple Watch (in development)


You can find out how important are videos on the page of your game. Or which description is more effectively “talks” to the user. To check, change whether the incidence of conversion order and the visual component of the screenshots. Successful manufacturers of mobile applications, for example, optimize the icons before their launch in the app store.

the

How it works?


Ease of use allows you to use a web application to both developers and marketers, experts in user acquisition. The process only takes a couple of minutes. SplitMetrics loads the page on the link from the app store. With easy designer, you can create alternate versions of pages, wherein one element. For a few seconds, the system will generate a landing page is an exact duplicate of the pages in the app store. It remains to direct traffic and wait for the results. The app collects Analytics, user behavior and shows which version works better.



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Intuition or experimentation?


Today for any product, including and mobile, it is important to be able to stand out and convey your idea to the audience. There are only 3-4 seconds to convince the user to choose a specific app: icon, name, screenshots, and the overall impression needs to “speak” his language and to be crystal clear. SplitMetrics provides a unique opportunity to make effective decisions on the basis of these experiments, even before the launch of the product to know what a real “hook” of the target audience, and optimize existing product to achieve maximum profit.
While we are in beta and to use the platform is available for free. Register at splitmetrics.com, and in the comments, write questions. We are very grateful for the feedback.
Article based on information from habrahabr.ru

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